IBM har i deres akademi lavet en række videoer (på engelsk) med forskellige temaer. I denne video forklares det, hvordan man designer med brugeren i centrum. God fornøjelse:
Ada Stein is the host of this podcast series. She is a business developer and entrepreneurship ecosystem professional working with small businesses and startups.
In this podcast series, she has invited different people from different business areas who present their view on User Experience and how you can design products for users.
In this episode, Ada Stein talks with Cathrine Hasse, Professor and Ph.d. in Anthropology and Cultural Learning at the University of Aarhus. Catherine talks about their research which investigates the design process when professionals are designing robots and in which extent they involve users in this process. Often there is a lack of involvement of the effected stakeholders which impairs the quality of the robots. In her view it’s important to involve both users and ethnographers in the process to get an optimal results.
In this episode, Ada Stein talks with Marianne Andersen, RoboInsights. RoboInsigths is a company that seeks to help small and medium-sized companies who are interested in new technology to embrace it. Another goal of the company is to recognise and encourage women interested in robots and new technology and with a focus on how we can design optimal solutions. They offer events with focus on robotics, AI etc. in a language that everybody can understand.
Marianne talks about the importance of bringing diversity to the table by involving both genders in the designing process to get the best result.
In this episode, Ada Stein talks with Mads Haastrup, Nordic Sales Manager, ODU Denmark. Mads talks about how ODU is developing existing and new products through expert dialogue and listening – and the co-creation possible when you look behind their customers initial wishes and needs. Challenging each other face to face is where innovation is!
In this episode, Pia Wendelbo, Head of Solutions & Customer Insights, Nordea Finans talks about how they have been working with an organizational change process to take on a more user-centred perspective in the company as a whole. She discusses that in order to become user centred, the firm takes both a technological journey as well as a cultural one – and challenges old way of doing things.
This episode is in Danish.
In this episode, Ada Stein talks with Helene Levison, Founder of CPHUX. CPHUX is a network focused on UX designers in Copenhagen. Their main agenda is to bridge the gap between companies, unite designers, create transparency around UX and by doing this raising the industry standard of UX design.
Helena talks about the large areas of discipline that User Experience includes. All are users of something – but UX Designers are the professionals that design the user experience of “something”. To her it is of uttermost importance that the professionals who design user experience are capable of doing so.
I denne podcast fortæller Pia Wendelbo, Head of Solutions & Customer Insigts, Nordea Finans om deres rejse imod at blive en mere brugercentrisk organisation. Det har ikke blot handlet om at lære ny teknologi, men også om at ændre på det kulturelle mindset i organisationen.